June 01, 2008

Better Than the Classifieds
FOUND by Heather in Austin, Texas
I found this flyer duct-taped to a light pole on 6th Street in the Entertainment District. I'm an advertising major and this caught my eye because I thought it was an awesome guerrilla marketing technique used by some advertiser to get people to call in about their product; but, when I called, the guy told me he really had left his backpack in this "Joe guy's truck" and needed it back because it contained his digital camera. He was genuinely disappointed when I told him that I didn't have his backpack.
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We collect FOUND stuff: love letters, birthday cards, kids' homework, to-do lists, ticket stubs, poetry on napkins, telephone bills, doodles - anything that gives a glimpse into someone
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